June 2010
I always like checking in with Salesforce.com to see what they are up to. And last week's Cloudforce event did not disappoint. It's great to see Salesforce continue to bring leading edge Cloud Computing to the mainstream, and the ever rampant adoption of their offerings reinforces my conviction about the widespread move to the Cloud.
The big buzz was about Salesforce Chatter, which incorporates elements of social networking into their Salesforce automation and Force.com platform. It's social, mobile, and real time--allowing employees to collaborate across their company. Apparently, Facebook reaching 50 million users in a mere 5 months inspired Salesforce--and for good reason. Jigsaw also presents some new capabilities--for improving the quality of data about companies and employees. Overall, the capabilities and presence behind Salesforce continue to grow.
In examining this trend, I can't help but ask, "How will companies manage the transition to Cloud based SFA?" On the surface, the transition seems easy-just sign up and use it. But ad hoc SaaS adoption leads to a number of issues, including proliferation of (often inconsistent) enterprise identities, loss of centralized access control, audit and compliance issues, provisioning nightmares, security risks, and more.
These problems are precisely why Symplified has introduced SinglePoint® for Salesforce.com. This product greatly reduces integration headaches and solves these problems. For starters, existing identities (e.g., employees in Active Directory) can be used for access to Salesforce via Single Sign-On. Integrated Windows Authentication can even be provided to allow authenticated network users to seamlessly access Salesforce without additional login. Or what if you don't want an on-premises directory or database to be the System of Record for your identities? It is Easy-the Contacts or Users you have set up in Salesforce can serve as the Identity Store. And with Symplified Access Control and Auditing, you can control and review what your employees are doing in Salesforce. Extend this technology to your other Cloud or On-Premises applications and you have a powerful platform that transcends the Cloud. And with SinglePoint Universal Sign-On (TM) you don't even need SAML to do it.
In conclusion, I am very excited about the growth of Salesforce, and the value added through Symplified integration. The partnership between our companies has yielded great synergies, and there is much yet to come. Stay tuned!
Coby Royer
Technical Product Manager
Symplified
Cloud leader, Salesforce.com, is in the midst of their DreamForce conference in San Francisco. It's amazing to reflect on their success and growth. Even with our current economic woes, Salesforce has managed to continue steady growth and stock performance. And with 19,000 people registered for this year's DreamForce, interest is certainly not dropping off.
At the helm of Salesforce, CEO Marc Benioff spoke of new product innovations and what lies ahead. With the announcement of Sales Cloud 2 and Service Cloud 2, we see expansions of Salesforce services into exciting new areas with a strong Cloud Community theme. New offerings for knowledge management tie into Google, Facebook, and Twitter with email integration and complete customer service call centers in the Cloud. Salesforce will offer social networking for the enterprise with their own Salesforce Chatter and scheduling with Salesforce Scheduler.
And if you are in San Francisco for this event, Symplified would like to extend an invitation to our exclusive Cloud party where you can learn how to unlock the potential of Force.com and other SaaS applications by making Salesforce the center of your cloud platform.
From collaboration to sales mobility, Symplified secures the Cloud, the enterprise & everything in between. We are the Cloud security experts.
Coby Royer
Technical Product Manager
Symplified
February 2009
When Salesforce launched their "no software"
campaign they were making a bold statement to the market. However as
the software-as-a-service (SaaS ) market evolves, doubling over last
year with 63% of companies actively deploying, this statement seems to
be the catalyst for where the market is heading [1].
Why should companies stay with many on-premise solutions when they can
move to a software-as-a-service (SaaS) model and avoid capital outlays
and operational expenses and achieve most of the capability of licensed
software at a significant cost savings?
Salesforce's
"no software" vision began with a simple idea: “ Why can’t business
applications be as simple to use as Yahoo!, Google, Amazon.com or eBay?
Why can’t organizations simply access enterprise-class applications and
business information via a web browser with no software to download,
install or maintain?”[2]. Today, this simple idea has now transformed an entire industry and started the explosion of Software-as-a-service (SaaS).
And
as with Salesforce, Symplified started as a simple idea. How can a team
who has deep roots in enterprise identity and access management, having
previously founded, scaled and sold Securant ClearTrust to RSA
security, do it again but better? What problems are not being solved by
Commercial Off the Shelf (COTS) software and how can we solve them by
doing them better, faster and cheaper? That’s when the company
Symplified began.
Symplified
is a unified access management system purposely built for the cloud
architectures of SaaS. Symplified integrates your existing IT
infrastructure with the cloud, streamlining management, reducing costs
and improving security.
Symplified
was designed to address companies on-premise access management needs as
well. Build secure portals with personalized access for your workforce,
customers and partners. Symplified offers a complete, enterprise-class
Web Access Management (WAM) infrastructure that rivals the capabilities
of expensive, 1st generation products but without the frustrations and
limitations of heavy monolithic software. Symplified is the first
identity management solution in the cloud.
Learn more about how we are taking identity management to the next level: visit our website:
» www.symplified.com